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Small business owners typically fall into the trap of the marketing technique of the week. What they come to learn over time is that marketing is an ongoing process and department by itself....More
Date Added: Nov 30, 1999 Hits: 0 Rating: 0.00 Votes: 0
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Date Added: Nov 30, 1999 Hits: 0 Rating: 0.00 Votes: 0
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With a strong brand message, your company has the opportunity to bond with consumers in a powerful and emotional way. What does your brand say?...More
Date Added: Nov 30, 1999 Hits: 0 Rating: 0.00 Votes: 0
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Date Added: Nov 30, 1999 Hits: 0 Rating: 0.00 Votes: 0
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In today's world, having good customer service is a minimum expectation. Unless you want to slide into the price war pit, you must communicate how you're different....More
Date Added: Nov 30, 1999 Hits: 0 Rating: 0.00 Votes: 0
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Date Added: Nov 30, 1999 Hits: 0 Rating: 0.00 Votes: 0
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Branding, as a whole, is essential for any serious business because quite simply a companys brand is what distinguishes it from its competitors....More
Date Added: Nov 30, 1999 Hits: 0 Rating: 0.00 Votes: 0
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Date Added: Nov 30, 1999 Hits: 0 Rating: 0.00 Votes: 0
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The business world is all about first impressions. If a customer likes what they see instantly, they are likely to invest. This is what makes branding so important....More
Date Added: Apr 18, 2007 Hits: 0 Rating: 0.00 Votes: 0
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Date Added: Apr 18, 2007 Hits: 0 Rating: 0.00 Votes: 0
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Branding yourself as an expert in your particular industry can do wonders for your business. Establishing yourself as the expert in your field will help you gain both recognition and respect....More
Date Added: Apr 18, 2007 Hits: 0 Rating: 0.00 Votes: 0
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Date Added: Apr 18, 2007 Hits: 0 Rating: 0.00 Votes: 0
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If Volvo equals safety and Nike equals performance what will your company equal? This is critical. What will you stand for?...More
Date Added: Jul 11, 2007 Hits: 3 Rating: 0.00 Votes: 0
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Date Added: Jul 11, 2007 Hits: 3 Rating: 0.00 Votes: 0
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Once you have interviewed your employees you will want to analyze the data and understand what is happening in your company. Do they understand your brand identity?...More
Date Added: Jul 3, 2007 Hits: 2 Rating: 0.00 Votes: 0
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Date Added: Jul 3, 2007 Hits: 2 Rating: 0.00 Votes: 0
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Start with performing some branding research. When was the last time you went out to customers, prospects and past clients and asked them what they thought of your industry?...More
Date Added: Jul 10, 2007 Hits: 6 Rating: 0.00 Votes: 0
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Date Added: Jul 10, 2007 Hits: 6 Rating: 0.00 Votes: 0
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Taking environmental action is good business. Implementing a carbon offset program helps the environment and is also a publicity opportunity. Written by a jewelry manufacturer, but applicable to any small business, the article provides a step by step appr...More
Date Added: Jun 29, 2007 Hits: 2 Rating: 0.00 Votes: 0
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Date Added: Jun 29, 2007 Hits: 2 Rating: 0.00 Votes: 0
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