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Traditional qualitative and quantitative research has had its day, according to David Davenport-Firth of Coley Porter and Bell, a UK based brand consultancy.
We agree. Over the years, we?ve worked with many clients who use research to......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
We agree. Over the years, we?ve worked with many clients who use research to......More
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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
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1. Provide an audit of the way you currently communicate to customers. This audit will
examine whether your communications are as successful as you hope they are.
2. Assess how well your brand identity is performing in the......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
examine whether your communications are as successful as you hope they are.
2. Assess how well your brand identity is performing in the......More
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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
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3. ">Believe it or not, there are millions of people who couldn?t care less about the big brand names.
In India, the largest-selling cola is neither Coke or Pepsi. It?s Thums Up.
In Sri Lanka, the largest-selling beer is neither Bud or Heineken. It?s Lion.
In Taiwan, the largest-selling toothpaste is not Colgate. It?s......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
In Sri Lanka, the largest-selling beer is neither Bud or Heineken. It?s Lion.
In Taiwan, the largest-selling toothpaste is not Colgate. It?s......More
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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
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On an average day travelling to and fro you?re exposed to over 3 000 logos ? from toothpaste, shower gel, newspaper, television, computer, and mail, to clothes, shoes, underwear ? the list goes on and on.
Think Nike, BP or......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
Think Nike, BP or......More
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Your services are every bit as good as your competitors yet you don?t win as many lucrative building contracts as they do.
After each loss, you sit down and think about what was said and how your price compared. There?s a nagging......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
After each loss, you sit down and think about what was said and how your price compared. There?s a nagging......More
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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
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We know what you?re thinking.
?Why on earth would we do that when our brand is well recognised
in the building industry??
Well, for the same reason you buy a new suit ? to keep up-to-date and look super attractive......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
?Why on earth would we do that when our brand is well recognised
in the building industry??
Well, for the same reason you buy a new suit ? to keep up-to-date and look super attractive......More
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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
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We wear them, eat them, drink them, sleep in them, and work for them.
When you think about it, there isn?t much we do that isn?t shaped by brands in one form or another.
Take this morning for instance.
I......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
When you think about it, there isn?t much we do that isn?t shaped by brands in one form or another.
Take this morning for instance.
I......More
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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
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There?s only one way to get customers to buy your products or services; that is to explain how your offering is (a) different, (b) better and (c) special.
A good test is to sit down and create a list of those special attributes you......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
A good test is to sit down and create a list of those special attributes you......More
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Ever served on a large committee? Then you know how impossible it is to find a simple idea for a brand that everyone likes. More often than not, discussions go on and on until the strongest beat the weakest into submission, leaving the fledgling......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
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1. Is your product or service as good as the best available in the marketplace?
2. Are your customers absolutely clear about your brand promise?
3. Do you know what makes you and your business unique?
4. Have you invested in a......More
Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
2. Are your customers absolutely clear about your brand promise?
3. Do you know what makes you and your business unique?
4. Have you invested in a......More
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Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0
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