Browse by categories: Top > Business

Traditional qualitative and quantitative research has had its day, according to David Davenport-Firth of Coley Porter and Bell, a UK based brand consultancy. We agree. Over the years, we?ve worked with many clients who use research to...More

Category:

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

Member Reviews

Visitor Ratings

2. Seven ways to improve your brand?s performance

1. Provide an audit of the way you currently communicate to customers. This audit will examine whether your communications are as successful as you hope they are. 2. Assess how well your brand identity is performing in the...More

Category:

3. Believe it or not, there are millions of people who couldn?t care less about the big brand names.

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

Member Reviews

Visitor Ratings

In India, the largest-selling cola is neither Coke or Pepsi. It?s Thums Up. In Sri Lanka, the largest-selling beer is neither Bud or Heineken. It?s Lion. In Taiwan, the largest-selling toothpaste is not Colgate. It?s...More

Category:

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

Member Reviews

Visitor Ratings

4. Does your logo symbolise business attitude and performance?

On an average day travelling to and fro you?re exposed to over 3 000 logos ? from toothpaste, shower gel, newspaper, television, computer, and mail, to clothes, shoes, underwear ? the list goes on and on. Think Nike, BP or Commonwealth...More

Category:

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

Member Reviews

Visitor Ratings

5. Lost out on that important contract?

Your services are every bit as good as your competitors yet you don?t win as many lucrive building contracts as they do. After each loss, you sit down and think about wh was said and how your price compared. There?s a nagging thought...More

Category:

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

Member Reviews

Visitor Ratings

6. Thinking of rebranding or refreshing your existing brand?

We know what you?re thinking. ?Why on earth would we do that when our brand is well recognised in the building industry?? Well, for the same reason you buy a new suit ? to keep up-to-date and look super attractive to...More

Category:

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

Member Reviews

Visitor Ratings

7. We?re surrounded by brands (and loving it!)

We wear them, eat them, drink them, sleep in them, and work for them. When you think about it, there isn?t much we do that isn?t shaped by brands in one form or another. Take this morning for instance. I jumped...More

Category:

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

Member Reviews

Visitor Ratings

8. Brand differentiation is critical, sameness has no value

There?s only one way to get customers to uy your products or services; that is to explain how your offering is (a) different, () etter and (c) special. A good test is to sit down and create a list of those special attriutes you elieve...More

Category:

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

Member Reviews

Visitor Ratings

9. Keep it simple, stupid.

Ever served on a large committee? Then you know how impossible it is to find a simple idea for a brand that everyone likes. More often than not, discussions go on and on until the strongest beat the weakest into submission, leaving the fledgling idea to...More

Category:

Date Added: Mar 1, 2007 Hits: 0 Rating: 0.00 Votes: 0

Member Reviews

Visitor Ratings

10. Your Brand - A Quick Quiz

1. Is your product or service as good as the best available in the marketplace? 2. Are your customers absolutely clear about your brand promise? 3. Do you know what makes you and your business unique? 4. Have you invested in a...More

Category: